Articles

  • Online traffic grows, but Australian retailers miss out

    Tuesday, 13 March 2012

    Figures released by Experian Hitwise report a rise in traffic to online shopping and classifieds sites, particularly as we head towards Christmas. Providing year on year figures for November 2010 and November 2011, the data reveals a significant increase in Australian traffic to online shopping and classifieds sites. The data also revealed a spike in… Continue reading

  • Retailers urged to update e-presence

    Tuesday, 13 March 2012

    Peak retail industry body the Australian Retailers Association is urging retailers to update their online presence in the wake of the ARA Christmas Consumer Survey November/ December 2011. The survey reported the internet would assist 87 per cent of shoppers with their gift purchases in the lead up to Christmas. ARA executive director Russell Zimmerman… Continue reading

  • On a fashion high

    Wednesday, 28 September 2011

    On a fashion high

    Auckland's elite fashion street is host to a celebration style. TK Store will be presenting the latest summer essentials at an uplifting fashion show scheduled at 7pm - 8pm. Photo / Supplied Expand TK Store will be presenting the latest summer essentials at an uplifting fashion show scheduled at 7pm -… Continue reading

  • Milan Fashion Week: Designers invest heavily in gold

    Wednesday, 28 September 2011

    Milan Fashion Week: Designers invest heavily in gold

    Milan fashion designers are investing heavily in gold, despite the recent, unexpected dip in gold prices. Gold lame, golden sequins, golden embroidery and golden baubles figured prominently in styles for next spring and summer during a week of Milan women's wear previews that ended yesterday - as if to… Continue reading

  • Eiffel Tower show kicks off Paris Fashion Week

    Wednesday, 28 September 2011

    Eiffel Tower show kicks off Paris Fashion Week

    It would have been impossible to plan a more picture-postcard perfect start to Paris Fashion Week than Portuguese designer Fatima Lopes' spring-summer 2012 ready-to-wear display at the Eiffel Tower yesterday, where the clothes fought for the audience's attention with a breathtaking view of the City of… Continue reading

  • Advertising media options

    Friday, 5 March 2010

    Advertising media options

    Advertising is altering the behavior of advertisers and its implications for advertising supported media. Many businesses are struggling to understand changes in audience media use! Advertising is one of the most powerful tool available to promote ones brand. It parks an idea in your targeted markets mind… Continue reading

  • 15 ways to beat a recession

    Wednesday, 2 September 2009

    15 ways to beat a recession

    We won't have much money so we are going to have to use our brains. I'd like to say up front, that I don't actually believe in recession. Everything in life has a cycle and business is no exception. I personally LOVE a bit of downtime every now and again. It allows me to breathe – to think – to re-energise… Continue reading

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