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Tuesday, 13 March 2012
Peak retail industry body the Australian Retailers Association is urging retailers to update their online presence in the wake of the ARA Christmas Consumer Survey November/ December 2011.
The survey reported the internet would assist 87 per cent of shoppers with their gift purchases in the lead up to Christmas.
ARA executive director Russell Zimmerman… Continue reading
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Tuesday, 13 March 2012
Figures released by Experian Hitwise report a rise in traffic to online shopping and classifieds sites, particularly as we head towards Christmas.
Providing year on year figures for November 2010 and November 2011, the data reveals a significant increase in Australian traffic to online shopping and classifieds sites.
The data also revealed a spike in… Continue reading
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Friday, 5 March 2010
Advertising is altering the behavior of advertisers and its implications for advertising supported media. Many businesses are struggling to understand changes in audience media use!
Advertising is one of the most powerful tool available to promote ones brand. It parks an idea in your targeted markets mind… Continue reading